Australian-owned StayWell Hospitality Group is to grow its Park Regis and Leisure Inn brands in the UK following a deal with Fiveways Hospitality.
A master licensing agreement between the two parties will see the announcement of four new hotels in the UK over the next two years as part of StayWell's plans to open 100 hotels worldwide within the next three years. The properties will join the company's first UK hotel, the 272-bedroom Park Regis Birmingham, which opened in March 2016 following a £100m development.
Simon Wan, chief executive of StayWell, said the UK and Europe as a whole presents "a great opportunity" for the company's Park Regis (upscale hotels in prime locations) and Leisure Inn (operating in the economy sector) brands.
"Fiveways Hospitality has a well established reputation and our partnership will deliver not only opportunities for further growth for StayWell in new destinations and cities but also offer top-shelf operational support to our hotel teams within the region," he explained.
Fiveways Hospitality managing director, Stuart Broster agreed that the brands' future within Europe looks bright following the formalisation of the partnership agreement.
"We are delighted to be part of a growing global company such as StayWell Hospitality Group," he said. "Europe is crying out for new hotel brands which are competitively priced and this is exactly what Park Regis and Leisure Inn will offer."
StayWell currently has 35 hotels in Australia, Singapore, Indonesia, India, United Arab Emirates and the UK.
As well as managing the Park Regis Birmingham, Fiveways operates a wider portfolio of branded hotels and independent properties such as Down Hall in Hatfield Heath, Essex, and Pelham House in Lewes, East Sussex.
Simon Wan, chief executive of StayWell and Stuart Broster, managing director of Fiveways Hospitality