As well as a total refurbishment of the property, improvements will include the addition of 10 bedrooms and five apartments. There will also be a new Brasserie restaurant, featuring an open kitchen, conference room, terrace lounge, bar and gym. In total, there will be a 35% increase in the footprint of the hotel.
The new-look hotel will feature high-speed Wi-Fi and electronic check-in, while the bedrooms will offer 40-inch smart TVs with Sky, power showers, and smartphone entry.
John Brend, managing director of Brend Hotels, said the philosophy of the business has always been to improve its hotels to their full potential.
"With this latest project, we will be taking that approach to a whole new level, with one of the most ambitious development programmes we have ever undertaken. We are aiming to create a stylish contemporary hotel which will become a vibrant hub for the local community as well as the perfect choice for business people staying in the area."
The hotel will remain open during the renovations, with the new bedrooms, apartments, lounge, bar and gym being completed by June 2016. The decoration of the rest of the property will be completed by the end of the year.
Improvements at the Park Hotel follow on from the recent redevelopment of the group's flagship properties: Saunton Sands, near Braunton, and Carlyon Bay, near St Austell, and the refurbishment of the Devon Hotel in Exeter.
Founded in 1955 by Percy Brend, the company is the current AA Hotel Group of the Year.
The Park Hotel was built by the Brend family in 1970, when it opened at the North Devon Motel. It was renamed the Park Hotel in 1989 following the acquisition of two adjacent properties, Drake House and Fortescue House. Today it is the headquarters of Brend Hotels.
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