Bespoke Hotels has been lined-up as the operator for a proposed boutique hotel development in London's Greenwich.
The development is subject to the planned regeneration of Greenwich Market gaining planning consent.
The new boutique property, which will comprise circa 100 bedrooms, will replace a block of buildings on the eastern edge of Greenwich Market if the plans get the green light.
It will also include an additional bedroom block on the upper floors in a new purpose-built property at the centre of the market, which is to be transformed into a retail, leisure and business destination.
Robin Sheppard, managing director of Bespoke Hotels, said the group, which also operates private members club Home House, aimed to deliver a "truly iconic hotel to form the centrepiece of the regeneration of the Greenwich Market".
Martin Sands, director of Greenwich Hospital, which owns much of the surrounding area including the market, said the proposed boutique hotel would form an "important part of the plans for the regenerated Greenwich Market".
He said: "One of the Hospital's reasons for selecting Bespoke is its experience in operating hotels in historic properties. Their approach is that each of their hotels is individual and they have a fine understanding of how the hotel could complement the character and retail diversity of the market and surrounding shops."
Property agent Christie & Co's corporate investment team handled the deal.
By Gemma Sharkey
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