A 120-bedroom bedroom hotel is to be built as part of a multimillion-pound redevelopment of Newbury Racecourse.
Called the Newbury, the hotel will be owned by the 105-year-old racecourse and operated by Bespoke Hotels. It will help the venue to develop as a year-round business, beyond the 30 race days which attract 200,000 people to the racecourse annually.
The Grade 1 course, set on a 320-acre site, already has 3,800sq m of event and exhibition space, where it can cater for up to 1,000 delegates in one area.
With a 100-cover restaurant, coffee shop and bar, the Newbury is intended to become the heart of a new residential community on the site.
Sarah Hordern (above, left), joint managing director of Newbury Racecourse, said that while the hotel would be targeting the conference and events market, she wanted to steer away from a corporate hotel and find an operator that echoed the character of the racecourse. "Bespoke Hotels offers us that and more," she said.
Chief executive of Bespoke, Haydn Fentum (above, right), who owns the company with Robin Sheppard, confirmed that the Newbury would not be a corporate hotel, but instead would offer "memorable interiors and a focus on excellent service. It will become the perfect destination for a racy weekend away or a refreshing venue for corporate events and hospitality."
The hotel is set to open in 2014 on completion of the joint venture development between Newbury Racecourse and David Wilson Homes, which is building 1,500 homes on the site.
By Janet Harmer
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