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Best Western divides hotels into three brands

22 September 2011 by

Best Western is to split its 276 hotels into three separate brands: Best Western, Best Western Plus, and Best Western Premier.

The company said the move, based on customer feedback, would give consumers more choice and make their decision-making process easier.

The three tiers are all defined by six areas: welcome, food and drink, customer service, bathroom, sleep and work, and entertainment. The Best Western tier sets the standard for these key areas of hotel experience and Best Western Plus and Best Western Premier build upon this with additional amenities and personality driven offerings.

There will be 10 Best Western Plus hotels, nine Best Western Premier hotels and a base of 257 Best Western hotels in Great Britain.

The group expects to have over 20 Best Western Plus properties by the end of the year as well continuing to introduce new Best Western Premier properties into the brand to strengthen customer choice.

Best Western Plus Best Western Plus hotels have bigger beds and top quality bedding, extended breakfast range with local specialities, treats on arrival 24 hours a day, bathrobes, additional complimentary toiletries and increased comfort and technology. The 10 Best Western Plus hotels are:

Ullesthorpe Court hotel and golf club in Lutterworth
Castle Inn, Keswick, Cumbria
Dean Court, York, North Yorkshire
Wroxton House, Banbury, Oxfordshire
Mosborough Hall, Sheffield, South Yorkshire
Stoke on Trent Moat House
Angel hotel, Chippenham, Wiltshire
Bruntsfield hotel, Edinburgh
Keavil House, Dunfermline
Lochardil House, Inverness

Best Western Premier The nine Best Western Premier hotels, chosen for their memorable quality, design and facilities, are:

Moor Hall hotel, Sutton Coldfield
Leyland hotel, Preston, Lancs
Queen hotel, Chester, Cheshire
Yew Lodge hotel, Kegworth, Derby
Blunsdon House hotel
Mount Pleasant hotel, Doncaster
Mostyn hotel, London
Shaftesbury Piccadilly hotel, London
Shaftesbury hotel, London
Best Western boosts portfolio with nine new hotels >>
Colliers to sell four Scarborough hotels on behalf of administrators >>
Salford Hall is sold out of administration to Skylane Hotel >>

By Neil Gerrard

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