Best Western joins forces with Virgin Atlantic

21 April 2011
Best Western joins forces with Virgin Atlantic

Best Western has announced a partnership with Virgin Atlantic which rewards guests with air miles.

The new global deal will be the first time that the hotel group's British office has worked directly with an airline to benefit its customers.

From today, members of the group's loyalty programme, Best Western Rewards, will be able to collect Virgin Atlantic Frequent Flyer Club Miles instead of the scheme's traditional points. Every stay with Best Western will be worth 500 miles.

Keith Pope, director of Best Western said: "The partnership between Best Western and Virgin Atlantic is a great strategic fit with the personality of both brands working well together.

"We worked on the deal in the British office and thanks to the dedication of the team involved we have seen the partnership develop to a global scale with all international offices participating in the scheme."

"The deal is a great opportunity for Best Western guests and is a real incentive for customers when deciding where to stay on business worldwide."

Paul Dickinson, sales and marketing director for Virgin Atlantic commented: "We are very pleased to be working with Best Western in this partnership which gives our customers more rewards and choice when flying with Virgin Atlantic."

Best Western is the largest group of independently owned and managed hotels in Great Britain with more than 270 three and four-star properties. There are over 15,000 bedrooms in the Best Western brand in Britain.

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By Gemma Rowbotham

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