Best Western reports record breaking sales

01 March 2011 by
Best Western reports record breaking sales

Best Western has reported a busy start to the year, recording its busiest day in the company's 32 year history on 10 January.

Sales into the group's York reservations centre, which handles calls for the group's 270 independently-owned UK Hotels, increased during January by 45%, compared with the same month in 2010. Calls taken on 10 January rose 103% year-on-year.

Keith Pope, director of Best Western, said January is usually a quiet month for bookings, especially last year when the UK was hit by bad weather, but that this year the phone had been ringing non-stop.

"Due to increase in enquiries to our contact centre we had to embark on a recruitment drive to make sure that we continue to deliver the fast and professional booking service that we pride ourselves on," he said.

Magnuson Hotels relocates to UK to take on Best Western >>

Best Western rebrand put emphasis on individuality >>

TV campaign boosts Best Western figures >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
TagsHotels
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking