Peter Gowers, chief executive of Travelodge, talks to Katherine Price about taking a roadside hotel chain into Britain's city centres and attracting tens of millions of customers a year
"Along with Hugh Jackman, I am the other person who says a million dreams are keeping me awake at night," laughs Travelodge chief executive Peter Gowers, referencing the Hollywood actor's recent musical The Greatest Showman.
Indeed, Travelodge receives more than a million visits a week to its website, a booking almost every three seconds and more than 12 million check-ins a year.
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