Bill Beckler, one of the leading experts on online market share for hotels, will be the guest keynote speaker at next year's Hospitality Sales and Marketing Association International‘s (HSMAI) 4th Annual Revenue Management conference.
Recently appointed chief executive of the new metasearch site AllTheRooms.com, Beckler was previously director of innovation at lastminute.com.
He will address the conference on how revenue managers need to operate in today's challenging online travel space.
Titled Mind the Gap, the conference will focus on how to implement revenue management strategies across the customer journey, from the hotel website, across paid-for media such as pay per click, and increasingly through customer-generated social media.
Registration is now open for the conference, to be held on 6 February 2014, at the Jumeirah Carlton Tower, London. Details can be found at the HSMAI Europe website at www.hsmai.eu. Early bird rates apply until 6 January.