Hotels in Birmingham recorded an occupancy rate of 81% in October, following the Conservative Party Conference, the Great Birmingham Run, Grand Designs Live and three Justin Bieber concerts.
The figures, released by Marketing Birmingham's Regional Observatory and STR Global travel company, were 0.6% higher than October 2015.
The October 2016 occupancy rates also showed a 0.5% increase compared with the UK average of 80.9%.
The busiest night was 18 October, where 97% of the city's hotel rooms were occupied. This success has been put down to the second of three concerts from Justin Bieber and the start of the Grand Designs Live exhibition at the NEC.
Revenue per available room rose to £62. This was the highest figure in Birmingham since May 2010.
Cllr John Clancy, leader of Birmingham City Council, said: "Birmingham's hotels are thriving, with the city benefiting from increasing numbers of visitors and welcoming more high-profile events across the political, sporting and cultural spectrum.
"Perceptions of Birmingham as a leading tourism and business destination continue to grow - and with the city proving a firm favourite over the festive period, 2016 is on course to be our accommodation sector's busiest year."
Macdonald Hotels reduces debts and achieves profit of £55m >>