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Boost in business for Liverpool Waterfront hotels

13 August 2014 by
Boost in business for Liverpool Waterfront hotels

The importance of location to hotel performance has been highlighted by new figures showing the boost to business for properties located on the Liverpool Waterfront.

Meanwhile, the average room rate and revenue per available room figures on the Waterfront were £65.47 and £61.80 respectively. City-wide, the figures averaged £67.97 and £62.83 respectively.

The six hotels surveyed on Liverpool Waterfront were: Malmaison, Crowne Plaza, Express by Holiday Inn, Premier Inn Albert Dock, Jury's Inn and Staybridge Suites.

Sue Grindrod, director and chair of Liverpool Waterfront Business Partnership, said: "The success of the hotels at Liverpool Waterfront is a reflection of the wider global trend as many of the world's major cities like Copenhagen, Shanghai and New York have recognised the value of being by the water.

"Liverpool is continuing to build its profile as a global player and it's great to see businesses at the waterfront being a significant part of the city's success.

Stephen Robert, general manager at the Crowne Plaza at Princes Dock, explained that the strong level of business during the second quarter of the year had been driven by the Grand National in April and the International Festival for Business in June.

The Liverpool Waterfront, which has undergone a renaissance in recent years and is now the focus of a thriving business community, incorporates the Albert Dock, the Kings Dock and the Cruise Terminal.

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