July marked the first month of 2016 in which London hotels saw notable growth in revenue per available room (revpar), according to preliminary data from analytics specialist STR.
Hotels across the capital recorded a 4% increase in revpar to £138.51, compared to July 2015.
They also achieved a 3.7% increase in average daily rate to £156.67, alongside a 2.8% increase in supply and a 3.1% increase in demand. Occupancy grew marginally by 0.2% to 88.4%.
STR analysts credit the month's performance to the Wimbledon Tennis Championships (27 June to 10 July), and the biennial Farnborough International Airshows (11-17 July). The month's highest absolute occupancy (97%) and average daily rate (£187.44) were recorded on Tuesday 12 July.
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