Boss of Real Hotel Group takes a swipe at rivals

04 July 2007
Boss of Real Hotel Group takes a swipe at rivals

The boss of the newly named Real Hotel Group (RHG) has taken a swipe at his budget hotel rivals.

Speaking at the launch of the new corporate name yesterday, RHG chief executive Michael Prager said the change from CHE Hotels Group was part of an ongoing regeneration of the company.

"Real is what we aspire to be," he said. "Real quality and real hotels staffed by real people, not just blocks of bedrooms with janitors."

Whether getting "real" will be enough to turn around the struggling company, which operates the Comfort Inn, Quality Hotel, Sleep Inn and Clarion brands within the UK, remains to be seen.

Following a year of upheaval, CHE Hotel Group announced a loss after tax of £7.9m for 2006 described at the time as "very disappointing" by the company's management team.

At the same time both Whitbread-owned Premier Travel Inn (soon to be Premier Inn) and Travelodge have goon from strength to strength and both have ambitious expansion plans on the back of consistently strong financial results.

CHE Hotel Group reports a loss in 2006 >>

Travelodge increases UK marketing budget by 20% >>

Whitbread unveils new Premier Inn logo >>

By Chris Druce

E-mail your comments to Chris Druce]( of Real Hotel Group takes swip at rivals) here.

[The Caterer Blog]( Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking