The Dubrovnik hotel in Bradford won the new Robert Ragge Award for innovation at the third annual HRS.com Hotel Excellence Awards, held in association with the British Hospitality Association (BHA) and the Best Practice Forum.
Launched to recognise outstanding and innovative thinking within the UK hotel industry and named after the founder of the global electronic hotel reservations system, HRS.com, the award was made to the 46-bedroom Dubrovnik Hotel, Bradford, for having a positive approach to dealing with business throughout the recession
"The Dubrovnik demonstrates that they put the customer experience first by investing in added value and the owners show great loyalty to their staff which in turn earns loyalty in their customers," said the judges. "As a result, the hotel has seen increased revenues, a new market mix, a motivated team and a re-focused business."
Created in 2008 to showcase best practice in the UK hotel industry and to recognise outstanding achievement, the awards are backed by Sir Rocco Forte, Sir David Michels and Christopher Rodrigues as ambassadors of the event.
"They believe, like us, that the awards do a very important job of setting the bench mark of excellence within the industry."
The full list of winners in the 2010 HRS.com Hotel Excellence Awards are as follows:
Excellence Through People
Small - Rothay Garden hotel, Grasmere, Cumbria
Large - The Thistle Middlesbrough
Excellent Customer Service
Small - The Broad House hotel, Norwich
Large - Firmdale Hotels
Excellent Social Responsibility
Small - Loch Melfort hotel, Oban
Large - imago at Burleigh Court, Loughborough
Best Family Friendly Hotel
Small - The Fox and Hounds Country House Hotel, Eggesford, Devon
Large - Vale Resort, Hensol, Vale of Glamorgan
Best Value for Money Hotel
Small - The Five Arrows, Waddesdon, Buckinghamshire
Excellence in Marketing - in association with the BHA
Small - Duisdale House hotel, Fleet, Hampshire
Large - The Weetwood Hall, Leeds
Excellence in Business Management - in association with the IOH
Small - The King William IV, Hunstanton, Norfolk
Large - The Cavendish hotel, London
Robert Ragge Award for Innovation Judges Award
Dubrovnik hotel, Bradford
By Janet Harmer
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