Business in Sport and Leisure attacks claim Olympics won't benefit Britain

07 July 2006
Business in Sport and Leisure attacks claim Olympics won't benefit Britain

A leading hospitality association has disputed claims London will not reap any long-term benefit from the 2012 Olympic Games.

Brigid Simmonds, chief executive of Business in Sport and Leisure (BISL) and member of the ministerial group on tourism and London 2012, said there would be clear gains through higher tourist numbers in the run up to, and after, the Games.

She said: "Business tourism will be a winner in this respect and as facilities are built, many people will want to come to London."

Simmonds added that with 30,000 accredited journalists in London for 2012, and athletes competing from more than 200 countries, the Games would act as a huge showcase, boosting Britain's reputation and tourism.

Her comments came in response to a report published yesterday (6 July) by the European Tour Operators Association (ETOA), which claimed that between 1988 and 2000, Olympic host cities witnessed a drop in international visitor numbers in the years following the Games, not an increase as generally mooted.

Tom Jenkins, ETOA executive director, admitted the report findings were at odds with many other studies, but argued that the Olympics upset normal visitor cycles and deter some regular tourists from visiting.

Kurt Jansen, policy director at Tourism Alliance, agreed there was no guarantee with the Olympics. "It's not a God-given right that the tourism industry will do well," he said.

Developing a Tourism Strategy for 2012 >>

Olympic Games is hospitality's change to improve standards >>

Trends & data: Tourism overview >>

Olympic board unveiled >>

By Alix Young

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking