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Butlins takes timeshare route

01 August 2006
Butlins takes timeshare route

Holiday company Butlins has teamed up with RCI to launch a timeshare service as the group is building its first timeshare resort in Somerset.

The new resort, which is called BlueSkies and situated in Minehead, Somerset, is a vacation ownership development worth more than £4.5m.

BlueSkies members will be able to purchase points which can be used each year to buy either one big holiday or a number of small breaks in an apartment of their choice.

Members will also be able to exchange the points with timeshare specialist RCI share owners around the world.

The entry cost for members will be £6,000 for 30 years of holidays.

Head of the BlueSkies development Mike Crowther said: "BlueSkies is holiday heaven for the growing number of people who enjoy the fun and convenience of a UK family break. Second homes and holiday apartments are an unattainable dream for many people as they can be expensive to buy, maintain and manage."

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By Kerstin Kühn

This article originally appeared on mad.co.uk, the website which delivers business insight to professionals in marketing, media, new media, advertising and design.To subscribe to mad.co.uk and receive full access to their database of articles on these industries, click here.

Source: mad.co.uk

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