City Inn, the six-strong chain of city-centre hotels in the UK, has rebranded as Mint Hotel.
The change of name has been announced ahead of the group's opening of a second London property of 583-bedrooms in Pepys Street, near the Tower of London on 20 December, and its first expansion overseas with the launch of a 553-bedroom property in Amsterdam in spring 2011.
These two new hotels join existing properties in London's Westminster, Bristol, Birmingham, Manchester, Leeds and Glasgow.
Founders of City Inn, David Orr and his father Sandy, said that there was a misperception of the brand in the marketplace which did not match the exceptional customer approval of the company.
Research conducted by BDRC confirmed customers' experiences of the four-star hotels as being "stylish, modern, contemporary, good value and upmarket", contrasting with the general market perceptions of the brand name which did not convey the quality of the offer to those who had not experienced it.
David Orr said that Mint Hotel provides an instantly memorable identity to embrace the quality and modernity of the company.
"Mint Hotels reflects our commitment to exceptional modern buildings, service culture and ethos," he said. "We believe it will resonate well with our current guests, reflecting our true position as a class leading, innovative and stylish city centre hotel brand.
"The hotel business has a full part to play in the economic and social fabric of our cities and we are delighted to be at the forefront of this with our new hotels and new brand."
By Janet Harmer
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