Conrad Hotels has changed its corporate brand identity to Conrad Hotels & Resorts.
The company, owned by Hilton Hotels Corporation, said the name would better reflect its mix of properties, appealing to both business and leisure guests.
Richard Blamey, senior vice president of brand management at Conrad, said: "We welcome the opportunity to further strengthen the influence of Conrad Hotels & Resorts around the world."
The company has 18 properties globally with sites under development in Shanghai, Abu Dhabi, the Bahamas and Las Vegas.
By Chris Druce
E-mail your comments to Chris Druce here.