Conrad London St James to rebrand Blue Boar restaurant

19 September 2014 by
Conrad London St James to rebrand Blue Boar restaurant

Plans are being drawn up to relaunch the Blue Boar restaurant at the newly-named Conrad London St James, which was rebranded from the InterContinental London Westminster earlier this month.

Newly appointed general manager Chris Jung said the name of the restaurant and the menu, which previously had a focus on pork dishes, had not gone down well with Middle Eastern guests.

"In line with our diversity approach, the Blue Boar will undergo a repositioning and renaming to suit those guests not in favour of pork dishes," he explained.

"Room service now includes a tailored Arabic menu for Middle Eastern guests."

Executive chef Ashley Wells and head chef Rob Stephen have so far introduced a new Autumn menu focused on British seasonal ingredients.

Jung joined the 256-bedroom, luxury hotel on 27 August to oversee the re-branding on 1 September, less than six weeks after the owners, Supreme Hotels, announced the switch from the InterContinental Hotels Group (IHG) to the Hilton Worldwide brand.

Originally from Germany, Jung previously spent five years working for IHG, most recently as general manager at the InterContinental Doha City in Qatar. Before that he was employed by Hilton Worldwide at hotels in Athens, Zurich and Tokyo.

Jung said the introduction of the Conrad brand will result in a number of new personal touches to create a more individual, luxury experience for guests. For instance, guests will be able to tailor their stay at the hotel via the Conrad Concierge app, which has so far been downloaded by 180,000 users.

Guests can select from a choice of pillow preferences, a daily newspaper and range of four different bathroom products. Alongside amenities from Aromatherapy Associates, Shanghai Tang and Tara Smith Vegan Care there is also a choice of men's products, including lotion, soap, aftershave balm and shaving gel from The Refinery.

The hotel has also introduced iPod docking stations with an integrated alarm clock as well as a steam iron and ironing boards to all bedrooms, along with a higher quality of bed linen and towels.

IHG and Supreme Hotels to part company at InterContinental Westminster hotel >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking