Criterion opens Assembly London Hotel

29 May 2018 by
Criterion opens Assembly London Hotel

Criterion Capital has opened its first independent hotel near to London's Leicester Square.

The 121-bedroom, Bespoke Hotels-operated Assembly London Hotel is an "urban hotel that lives by a ‘Get Up and Go' mantra, designed to connect guests to the heart of the city". The group plans to open a rooftop restaurant and bar at the 10-storey hotel later this year.

Guest rooms are described as "stripped back" with no "unnecessary amenities" such as mini bars, bedside telephones and large TVs.

Designed by Scott Brownrigg, each bedroom is inspired by the works of London fashion designers, including Stella McCartney, Gareth Pugh and Alexander McQueen, all of whom studied at Central Saint Martins. Each room also features a giant toy rabbit.

Room categories include snug for individuals; nest, featuring double beds; pad; and the most spacious, den.

Fourth Hotel Indigo for London to open in Leicester Square >>

AccorHotels opens MGallery by Sofitel Leicester Square >>

Bespoke Hotels unveils London property plans >>

Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking