Crowne Plaza launches initiative to give a better night's sleep

20 April 2010 by
Crowne Plaza launches initiative to give a better night's sleep

Crowne Plaza hotels intend to improve the sleep experience for all its guests with the launch of a new SleepAdvantage programme.

The hotel brand, owned by InterContinental Hotels Group, has worked with sleep doctor and founder of the British Sleep Society, Dr Chris Idzikowski, to help achieve a great night's sleep for guests.

Due to feature in all 92 Crowne Plaza hotels in Europe, the Middle East and Africa by the end of 2010, the SleepAdvantage programme will offer luxurious bedding with 200 thread count, 100% cotton sheets and microfiber duvets, a Quiet Zone with a ban on noise from 21.00 to 10.00, and ThisWorks aromatherapy kits intended to help guests unwind and relax.

Guests are also offered a guaranteed wake-up call which if they don't receive within five minutes of the requested time, they will be given a complimentary stay.

A series of five podcasts, available at,, offers guests advice of how to achieve the best night's sleep.

"We understand the importance of a great night's sleep for all out guests which is why we've thought really hard about how we can enhance the sleep experience in our hotels, leaving guests feeling refreshed the day after," said Jane Bednall, spokesperson for Crowne Plaza.

Hotel guests rate a good night's sleep above great sex >>

Holiday Inn introduces human bed warmers >>

Travelodge appoints director of sleep >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs
Looking for a new job? Find your next hotel job here with jobs

Blogs on]( Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking