The four-AA-star, 203-bedroom Crowne Plaza London - The City has been selected as the first pilot hotel to trail a new series of well-being initiatives to help boost productivity as part of the global refresh of the InterContinental Hotel Groups (IHG)' business brand.
The pilot programme - put together after IHG spoke to more than 6,000 business travellers from nine global markets including the UK, USA, Germany, Japan and Australia - was introduced to the London hotel in June.
It includes the introduction of new fast and fresh menus available 24 hours a day and a fast and consistent internet connection. Former Olympic tri-athlete Tim Weeks has advised IHG on the introduction of run stations which provide travellers with water, apples, towels and route maps to take the chore out of exercise during a business trip; while breakfast and snack boxes providing healthy eating options can be enjoyed by guests in their rooms or on-the-go.
Anthony Worrall, general manager at the Crowne Plaza London - The City, said that hoteliers now have a responsibility to promote and provide the opportunity for guests to engage in healthy lifestyles during their hotel stay.
"We have had an amazing response so far from our guests who say that they find it refreshing that we are thinking about their well-being," he explained. "It is important that we anticipate guests' needs and deliver them consistently."
The pilot programme has now been extended to Crowne Plaza hotels in Brussels and Rome, with a view to rolling out the initiatives in all 400 Crowne Plaza hotels worldwide throughout 2014.