Dalata Hotel Group will be rebranding 10 of its newly acquired hotels across the UK and Ireland as Clayton Hotels by the end of this year.
The Maldron hotel in Cardiff, Wales, will also be rebranded Clayton in the coming months. There will be 13 Clayton Hotels in total across the UK and Ireland.
Clayton Hotels' portfolio aims to offer a range of city and airport hotel locations with a focus on the corporate market.
It states this is the main distinction between the new brand and the more family-oriented sister hotel group, Maldron Hotels.
Dalata has invested â¬27m (£19m) in the redevelopment and upgrading of both brands, including the roll out of the exclusive Clayton hotel signature bedrooms.
Pat McCann, founder and chief executive of the Dalata Hotel Group said: "It's an exciting time for the Dalata team. Our strategy is to leverage the group's core asset management, hotel operation and development capabilities to grow the business. It is fantastic to see this coming to life with the launch and forthcoming rollout of Clayton Hotels."
In March 2014, Dalata floated on the London Stock Exchange and the Irish Stock Exchange raising â¬265m (£187m) of equity. In a deal worth â¬453m (£319m), Dalata acquired nine Moran Bewley hotels in February 2015 part funded by an additional equity raise of â¬50m (£35m) and debt of â¬282m (£199m).
Dalata also acquired a further eight hotels in Ireland between June 2014 and April 2015.
The company was founded in July 2007 by Pat McCann, former chief executive of the Jurys Doyle Hotel Group. It operates 45 hotels across the UK and Ireland with a total of 7,480 rooms and 4,366 employees.
Of the 45 hotels, 16 are owned outright by Dalata, 12 are under lease agreement and 17 are under management agreements.
Clayton Hotels is part of Dalata Hotel Group and the new brand was launched in 2015. It currently consists of nine properties across the UK and Ireland, increasing to 13 by the end of the year.
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