Hotel chain Days Inn has launched a two-year overhaul of its estate including a new logo, a customer service promise and high-speed internet access in all areas.
It will be backed up by the new customer service promise, which declares the brand's service pledge to guests.
In support of the promise, an employee training programme and customer service standards focused on guest interaction will be implemented early next year.
Belinda Atkins, Days Inn senior brand director, said: "It is important that our owners and employees strive to provide exceptional service because it's the one thing we can do to truly outshine the competition."
The new logo, which has already launched in the USA, will not be expensive for franchisees to roll out, Atkins said.
"By preserving the shape of the logo, we are able to keep signage replacement costs at a minimum since there is no need for franchisees to replace the physical signage container if it is still in good condition."
All Days Inn hotels are independently owned and operated under franchise agreements with Days Inns Worldwide, a subsidiary of Wyndham Worldwide Corporation.
By Daniel Thomas