The recently opened Days Inn in Liverpool has become the global standard for the Wyndham-owned budget brand.
Delegates from all over the world are now coming to Liverpool to view the hotel as an example of a new look, which will be rolled out across Europe, the Middle East and Africa.
Kiki Max, architect for UK and Ireland at Wyndham Hotels, said that Denizen Contracts, the Lancashire-based company which oversaw the redesign, had done an outstanding job at Days Inn Liverpool.
"Originally we provided a Days Inn concept which looked great but was way over budget," Max said. "But Denizen fine-tuned the plan to meet our cost restraints without compromising the quality.
"They provided an excellence and professionalism that is the best I have seen in Europe so far and the design will now be reproduced throughout the EMEA countries."
Bob Marley, construction director at Denizen Contracts, said: "We took the strict brand specification supplied by Wyndham and interpreted it in our own way, which resulted in a high-end product.
"Previously Days Inn was associated with service stations and budget motels but we've created a new blueprint to transform this concept by introducing luxury finishes while still keeping costs down.
The newly refurbished Days Inn aims to provide affordable and comfortable accommodation, enhanced by a vibrant and modern decor with spacious rooms and high bathrooms fitted with Villeroy & Boch suites.
Days Inn Liverpool, which occupies the former Ministry of Defence offices at Moor House, next to James Street railway station, opened in April. There are currently 41 other Days Inn properties in the UK.
By Janet Harmer
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