Hospitality sweethearts 14 February 2020 The couples who make working together and living together a love story
In this week's issue...Hospitality sweethearts The couples who make working together and living together a love story
Read More
Search
The Caterer

De Vere Village relaunched as De Vere Village Urban Resorts

01 June 2012 by
De Vere Village relaunched as De Vere Village Urban Resorts

De Vere Village - the mid-market hotel brand with extensive leisure facilities - has been relaunched as De Vere Village Urban Resorts.

The new name was announced by the group's new chief executive Robert Cook (pictured) at a launch party at the group's Farnborough venue last night.

He told a gathering of investors and media that the new name - with the strapline Live Life, Love Life - reflects the all-encompassing brand which provides bedrooms, food and beverage, spa and a leisure club all under one roof, within an urban environment.

The individual elements within each of the 25 De Vere Village Urban Resorts across the UK have also been rebranded under the names of Victory Chop & Ale House, Velocity Health & Fitness and Viva Urban Spa.

Cook described the brand as "the most exciting hotel group in the UK today" and said that plans are coming together for the launch of an additional 15 to 18 hotels within the next three to five years. He also hinted at the possibility of an expansion of the group overseas.

The Caterer and Hotelkeeper Interview - Robert Cook >>

Caterer and Hotelkeeper 100: Robert Cook, Malmaison and Hotel du Vin >>

Robert Cook in job swap as new chief executive of De Vere Village >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!