It was all about the guest at The Caterer's Digital Summit this year, as hospitality's sharpest technology experts shared business-boosting ideas on everything from gameification to user-friendly websites and the latest innovations. Rosalind Mullen reports
Improving the digital customer experience: market like the disruptors
In a world where online travel agents (OTAs) dominate marketing and Airbnb is competition, delegates were only too aware of how technology is disrupting their market. So all attention was on Athena Simpson, partner and chief marketing officer at YFood, who hit the podium with a call to action to get into the disrupter mindset and to use unconventional technology: "Think of the challenges in your business and think of a technological solution," she urged.
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