Disruptive trends set the agenda for IHIF 2015

Hotel executives will hear how a combination of trends hitting hospitality are to dramatically alter the business landscape at a conference next month.

The three-day International Hotel Investment Forum (IHIF) will feature Leo Johnson, partner at PwC, and Graeme Codrington, international director at TomorrowToday Gobal delivering keynote addresses on the forces at play that will have the greatest impact on hospitality.

The combined session will be hosted by CBRE Hotels consultant Michael Hurst.

He said: "The hospitality industry is going through a period of continuous change unlike it has ever seen before. The success of hospitality experiences depend on providing personalised services to an ever more demanding and changing customer base. All of this is happening against a world in which economic, social, environmental, technological and capital structures are changing too."

The session forms part of the three-day event being held at the Intercontinental Berlin 2-4 March 2015.

Other areas up for discussion at the conference include analysis of the hotel investment landscape, innovations in the market and the future of branding for hotels. They will be accompanied by a series of "in the round" sessions, which will provide a more intimate format for group discussion.

Kerry Gumas, president and chief executive of conference organiser Questex, said: "Our aim with IHIF is to provide a platform where the global hotel industry can share ideas, learn about trends and forecasts, make announcements and cut deals."

For a full itinerary visit www.berlinconference.com