UK hotel booking site EarnAway is to remove all Trump hotels from its website.
The founders of EarnAway, which allows its members to earn cashback on their hotel bookings, have said they ‘refuse to contribute any further to Trump's domination of the American political system'.
Co-founder Robert Berrisford said: "At EarnAway we have historically offered our customers the best deals on trips to some of Donald Trump's most well-known international hotels. However, we have now made the decision to remove all of his hotels and resorts from our website as we feel it's ethically and morally wrong for us to effectively help fund and contribute to a political campaign that we have such strong opposition to. As a company, we feel particularly strongly about this move as we don't agree with Donald Trump's personal or political views and do not think that this man should become president."
He added: "Until recently, Mr Trump was self-funding his own campaign, and therefore we don't want to be contributing in any way to his electoral campaign by enabling users to find deals for his hotels on our site. I am not at all worried about this decision having a detrimental effect on our business; in fact we have already had a number of complaints from some of our regular customers who don't appreciate the fact that we promote Trump's hotels in the first place. Hopefully, we can inspire other online travel agencies to follow suit and dissuade Britons from sending any extra money his way."
Trump is due to visit the UK to officially open the Trump Turnberry hotel in Scotland on 24 June.
Trump Hotels was unavailable for comment.