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Don't offer too much, hotels told

25 November 2004 by
Don't offer too much, hotels told

Branded hotel chains should stop promising too much and consider cutting out bedroom basics.

Delegates from 35 countries at last weekend's annual International Hotel & Restaurant Association conference in Istanbul were told that better return on investment in the face of rising overheads needed new attitudes to familiar amenities.

Guests, especially gadget-mad Generation Xs, would soon be able to handle all their communication needs from hand-held devices, so outside-dialling telephones and in-room movie and data technology could become an unnecessary overhead.

Even windows were questioned. Rooms which have none, or gain light only from an internal source, suit more cost-effective building technology, but Gerard Greene, chief executive of Yotel, played down press reports of windowless bedrooms at his system-built concept.

Meanwhile, research from Carlson Hotels Worldwide highlighted smell as a number one guest priority. It reckoned a baked apple aroma wafting through the corridors guaranteed return visits.

Source: Caterer & Hotelkeeper magazine, 25 November 2004

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