Hilton Worldwide is to introduce its upscale DoubleTree by Hilton brand to Hull, following an agreement with Brayford Hotels.
Construction has already begun on the £20m, 165-bedroom hotel, which will be managed by independent UK hotel management company Leaf Hospitality when it opens in late 2017.
The hotel, located in Hull's city centre, marks Leaf's third contract with Brayford Hotels, having already worked together on the Doubletree by Hilton Lincoln and Holiday Inn Express Grimsby.
The hotel will a branded destination restaurant and bar and have a 1,000 sq m pillar-free ballroom designed to attract large-scale conferences and events to the city.
It is the latest management contract win for Leaf Hospitality, which was recently announced as the operator of the Hampton by Hilton under development at Humberside Airport.
Leaf Hospitality now has four contracts in the UK, with a target of 20 hotels under management by 2025.
Richard Farrar, founder of Leaf Hospitality, said: "We are delighted to be working with the Brayford team again, who I know will deliver a first-class hotel for Hull. There's a real buzz about Hull and a shortage of premium hotels in the city centre, but the market is robust and continuing to develop. Now more than ever, the spotlight is on the city to accommodate a rise in business visits and a steady growth in leisure tourism anticipated as a result of Hull's City of Culture status next year and we're confident of its long-term sustainability as a vibrant leisure and business destination."
Leigh Hall, director of Brayford Hotels, added: "With the mix of accommodation, dining and banqueting facilities for up to 1,000 delegates, it was important for us to bring an established hotel management company on board."
Latest video from The Caterer