Hoteliers in Stratford-upon-Avon are celebrating the start of Shakespeare's 450th birthday year with positive results during January, according to the latest HotStats UK Chain Hotels Market Review.
Total revenue per available room (trevpar) and total gross operating profit (goppar) rose by a dramatic 1.3% and 30% respectively, compared to January 2013.
Occupancy increased by 3.5 percentage points to 45.5%, while revenue per available room (revpar) grew by 7.6% to £30.13. However, the average room rate (ARR) fell by 0.7% to £66.34.
Meanwhile, hotels in Yorkshire and Humberside also enjoyed a good start to the year, with trevpar and goppar increasing by 6.9% and 25% respectively.
Hotels in the region increased ARR by 7.1% to £63.39, which was mainly due to rate rises in residential conference and best available rate segments. Occupancy improved by 1.2 percentage points to 53.8% and as a result repar grew 9.6% to £34.09. Increases in non-rooms-revenues helped to achieve a 6.9% growth in trevpar to £63.41.
Meanwhile hotels in Manchester registered an increase in revenue, but not profit. Revpar and trevpar grew by 1.9% and 2.6% respectively, which was not enough to offset rising costs, with goppar declining by 1.2%.
Occupancy dropped by 1 percentage point to 66.3%, while a 3.5% rise in ARR to £72.17 contributed to a 1.9% uplift in revpar to £47.87.