Planning permission has been secured for an £126m dual hotel scheme from Union Hanover Securities in East London's Stratford.
The scheme, which was first announced in July last year, will feature the Penny Brook hotel, plus a 137-bedroom Adagio London Stratford apart'hotel with 95 studios and 42 one-bedroom apartments.
Spearheaded by hotel developer and operator Union Hanover Securities, which acquired the project stake formerly held by Starboard Hotels in 2014, the 25-storey tower has been designed to maximise indoors daylight. Plans were submitted in February this year.
The hotel scheme received backing from the London Legacy Development Corporation, as part of its plans to develop a cultural international quarter around the former London 2012 Olympic Games site, the Queen Elizabeth Olympic Park.
Designed by architects Grzywinski + Pons with engineers Manhire Associates, the development will also include bars and restaurants at ground level, 15,000 sq ft of conference facilities, event spaces, and a terrace, plus a rooftop bar for hotel guests and members, with views across the park and central London. The London Legacy panel praised the plans for their "extraordinary and elegant structural design".
Adam Mursal, director at project managers Tower8, said that the two-operator development was an exciting "New York-born solution" for a "challenging" area of London.
Eric Jafari, managing director of Union Hanover Securities, said: "The unanimous backing of the London Legacy Development Corporation shows that they are as committed as we are to adding a new element of character to the Stratford masterplan. The planners share our vision of creating a leisure-led cultural quarter."
Union Hanover is a hotel developer and operator, with projects totalling over £400m across North and Central America, and the UK, including Urban Villa developments in Aberdeen, and in Edinburgh.