EasyHotel announces franchise in Belfast

11 January 2017 by
EasyHotel announces franchise in Belfast

Super budget hotel brand easyHotel has signed a franchise agreement in Belfast, which will add 81 rooms to the easyHotel portfolio.

The hotel, which is expected to open in 2018, will be located above Michelin-starred chef and restaurateur Michael Deane's three restaurants, EIPIC, Love Fish and Meat Locker.

The agreement follows the launch of a new franchise hotel in Reading in November 2016 and the acquisition of owned development sites in Sheffield and Leeds in December 2016.

EasyHotel now has 1,833 rooms under development, 801 of which are owned and 1,032 are being developed by franchise partners.

Guy Parsons, chief executive officer, easyHotel, said: "We are delighted to announce our first hotel in Northern Ireland as a continuation of our strategy announced in September. Belfast has benefitted from extensive investment in urban regeneration and is a key business and tourist destination. Belfast's Waterfront venue is recognised as a world leading conference and exhibition centre and the city has become a preferred location for both national and international events."

EasyHotel reports record revenue 'despite a softening UK hotel market' >>

EasyHotel to raise £38m in shares for expansion >>

EasyHotel to expand beyond UK with Barcelona hotel >>

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking