EasyHotel has announced its acquisition of a 999-year lease on Blackpool promenade with plans to open 103-bedroom hotel, subject to planning permission being approved.
The £7.6m project will include the development of two ground floor units for restaurants or cafes, which will be sold on completion.
EasyHotel plans to open the site in the 2020/2021 financial year.
The super budget brand has recently opened three owned hotels in Leeds, Sheffield and Barcelona as well as two franchised hotels in Reading and Belfast, taking its total number of owned rooms to 1,120 with a further 1,938 franchised rooms.
Guy Parsons, CEO of easyHotel, said: "The five hotels that we have recently opened have traded strongly from day one and we are delighted with the positive customer reaction to our stylish new brand format.
"I am also pleased to announce our intention to open an easyHotel in Blackpool, Britain's most famous seaside resort. Blackpool is a prosperous and lively city and is hugely popular with UK and international visitors. Once open, easyHotel will make a major contribution to the local hospitality trade. Our super-budget offer will enable visitors to have affordable, comfortable, stylish accommodation at the heart of Britain's seaside culture and keep money in their purses and wallets to spend on local attractions."