EasyHotel appoints banker to oversee growth plans

24 June 2013 by
EasyHotel appoints banker to oversee growth plans

A banker has been appointed as the new chief executive at easyHotel to lead a major expansion of the budget brand.

Simon Champion, until recently managing director and hotel analyst at Deutsche Bank, will oversee the growth of easyHotel into every major European city through franchise agreements. EasyHotel is a division of the easy.com group which includes budget airline easyJet. There are currently nine easyHotels in the UK and ten overseas.

Sir Stelios Haji-Ioannou, founder of easyJet who has been heading the hotel business since the previous chief executive Lawrence Alexander left in 2009, said that Champion would be responsible for signing new franchisees as well as advising on further direct investments, such as the company's 90-bedroom hotel in Old Street, London.

Champion said that easyHotel has "substantial" growth potential. "Whilst easyHotel's aim is to grow principally through franchising, I also welcome further direct investment from Sir Stelios. His success in converting Old Street from a commercial property into a hotel is an interesting option for property owners.

"The returns from being an easyHotel franchisee are highly attractive and so we look forward to substantial growth over the next few years".

Rooms at the UK hotels are priced from £26, putting them a notch below competitors Travelodge and Premier Inn.

easyHotel Glasgow falls into administration >>
EasyHotel signs deal to expand in London >>
EasyHotel defies cynics as occupancy rockets >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking