EasyHotel names Splendid Hotel Group as first London franchise

09 May 2006
EasyHotel names Splendid Hotel Group as first London franchise

EasyHotel has named the Splendid Hotel Group as its first London franchisee.

Splendid will convert its property at 36-40 Belgrave Road, Victoria, into a seventy-eight room EasyHotel.

Currently the property operates as the 50-room Easton hotel.

EasyHotel opened its first property in London's Kensington's Lexham Gardens in August 2005. It also has a franchised hotel in Basel, Switzerland.

It plans to grow the group entirely though franchising, and recently announced a £220m franchise deal for the brand in the Middle East.

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By Chris Druce

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