EasyHotel signs deal to expand in London

23 July 2008
EasyHotel signs deal to expand in London

Budget hotel operator EasyHotel has signed a deal with Splendid hotel group to take on four hotels in London.

Splendid, which already operates the EasyHotel London Victoria, will open its latest site, the 47-room EasyHotel Paddington, in early October.

Al-karim Nathoo, associate partner of the Splendid hotel group, said: "The EasyHotel brand and super-budget model have huge growth potential in the UK and we hope to replicate the success we have enjoyed with EasyHotel Victoria."

Nathoo added that Splendid planned to invest up to £50m to operate 10 EasyHotel sites across the country in the next three years, including further sites in London, and he expected to reveal locations in the next six months.

Splendid currently operate 17 hotels in London and Manchester under brands including Holiday Inn, Express by Holiday Inn, Best Western and Comfort Inn.

Lawrence Alexander, chief executive officer at EasyHotel, said: "Splendid have had great success operating EasyHotel Victoria over the past 16 months and we are delighted with their endorsement of the brand by committing to this prime London location."

EasyHotel currently has three locations in the Capital, including Victoria, South Kensington and Earl's Court. It also plans to open a site near Heathrow in October.

Splendid Hotels to stop all construction work after collapse >>

The growth of franchising >>

London EasyHotel freehold on offer for £3.2m >>

By Christopher Walton

E-mail your comments to Christopher Walton here.

The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking