Budget brand EasyHotel hopes to open a property in Ipswich after conditionally acquiring a former nightclub in the town.
EasyHotel intends to convert the property into a 94-bedroom hotel, which would open in 2017. The total cost of the project will be £4m.
Guy Parsons, chief executive of EasyHotel, said: "We are delighted to be investing in the vibrant cultural centre of Ipswich which is a gateway to the UK's highly popular east coast. We expect to benefit from growing local business and tourism in the area as we extend our owned brand presence in the UK."
EasyHotel's owns three hotel in London, Glasgow and Croydon and franchises 13 properties, including 11 overseas. It has plans on the drawing board to open four owned hotels and three franchise properties.
The announcement of the Ipswich deal follows yesterday's news that EasyHotel is to open its first owned property outside the UK in Barcelona.