Budget hotel chain EasyHotel has announced plans to open a 58-room property in Luton.
The property, on the site of the existing St Lawrence Hotel in Guildford Street three miles from Luton airport, will be operated by hotel franchise operator, Eclipse Hotels.
Rooms will be on offer from £25.
"Luton has been described as the ‘spiritual home' of the easy brand so I'm glad to be back offering consumers more value for less," said Stelios Haji-Ioannou, easyGroup chairman.
"I welcome Eclipse Hotels into the easyHotel family of franchisees."
Sameer Damji, UK managing director of Eclipse Hotels, said: "We look forward to operating our first EasyHotel franchise and hope it will be the first of many."
EasyHotel launched in London's South Kensington in August 2005 and is growing rapidly through franchising.
EasyHotel Switzerland is in operation in Basel and two more London sites, in Victoria and Earl's Court will open in March and April 2007 respectively.
Budapest opens in June 2007 and a master franchise has been granted for the Middle East, North Africa and India for 38 properties to be opened over the next five years, starting with Dubai this autumn.
By Daniel Thomas
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