The British public spends an average of £7.31 on breakfast out of home, with one in three eating the first meal of the day on the move at least once a week, according to new research.
A survey by purchasing firm Beacon of 2,000 consumers has found that half were eating breakfast out more than they did five years ago.
Unsurprisingly the full English breakfast remains a firm favourite, with 65% of respondents citing it as their breakfast of choice.
In the main eating breakfast out took the form of a weekend treat with family and friends. When asked which applied to them 47% mentioned both a weekend treat and staying at a hotel, while 26% cited convenience and 14% said they ate out travelling to work.
Beacon managing director Paul Connelly said: "With almost half of those asked eating out for breakfast now more than they did five years ago, across all age groups, this trend can be seen as indicative of growing consumer confidence, which in turns signals a continued boost to the UK's economy. These results in turn should give assurance to the UK's hospitality market and impetus to invest in their breakfast offer to ensure that growing customer expectations are met."