Edinburgh's Roxburghe hotel set to become Crowne Plaza

10 December 2012 by
Edinburgh's Roxburghe hotel set to become Crowne Plaza

The Roxburghe in Edinburgh, currently operated by Macdonald Hotels & Resorts, is to be branded as a Crowne Plaza

Owned by Paragon for 15 years, the hotel has undergone a £7m investment since 2008, with a refurbishment of the bedrooms, reception and lounge.

The franchise agreement will see further investment in the bar and restaurant, and the refurbishment of the meeting areas and club bedrooms. A new lounge will be created, and the website completely revamped and rebranded.

Marcello Ventisei, general manager at the Roxburghe, believes the Crowne Plaza brand will give the hotel a new standing in the market: "The Roxburghe is perfectly placed in the centre of the city for visiting businessman and international leisure guests," he said. "With the added stature of now being a four-star Crowne Plaza property, I believe this will elevate the hotel further."

Richard Grime, managing director of Paragon Hotels, said becoming a Crowne Plaze will provide The Roxburghe with it greater access to an international client base travelling to the Scottish capital.

The new agreement will mark the upscale Crowne Plaza brand's first property in Edinburgh.

Paragon Hotels owns 10 hotels in the UK : while eight are operated under the Classic Lodges brand, the Savill Court Hotel & Spa in Windsor continues to be managed by Macdonald Hotels & Resorts.

Macdonald Hotels hires Marcello Ventisei as GM of Edinburgh Roxburghe >>

The Old Swan in Harrogate in £4m refurbishment >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking