Elior launches first hotel concession
Elior has launched its first hotel concession business at Starwood's inaugural UK-based Aloft property, Aloft London ExCel.
The contract caterer was appointed to operate the hotel's FEDE restaurant in a 10-year deal worth £14m.
Ruth Lomax, sales director - concessions, Elior UK, said the restaurant, bar and grill was created to serve hotel guests and visitors to ExCel. "The venue will also be an ideal bolthole for local residents and business people from Canary Wharf, City Airport and further afield," she added.
Phil Dowson, chief financial officer, ExCeL London, said that Elior was appointed to meet the need for a professional and flexible caterer.
"Elior came up with the concept of FEDE - offering great value contemporary British cuisine that reflects the unique nature of the Aloft hotel and our visitors," he explained. "The restaurant has been fitted out to a high specification with a stunning terrace overlooking the dock and has received extremely positive feedback since opening."
The urban-influenced interior of FEDE was designed to compliment the Aloft brand while maintaining its own identity as a welcoming and contemporary space. The food and service will be driven by head chef Jens Kopperman and manager Aaron Cullender.
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By Janie Stamford
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