Independent hostel operator Euro Hostel will reveal its rebranding at the new 260-bed Liverpool site on Thursday (12 November).
The company's new look EH! has cost £100,000 as a rebranding exercise and will be rolled out across its other sites in Edinburgh, Glasgow and Newcastle before the end of the year.
In the past 12 months the company has invested a total of £6m in its estate. This includes the £4.5m purchase and subsequent £500,000 upgrades at the former Hoax Hostel site In Liverpool and £750,000 for its newly introduced VIP hostel suites in Glasgow.
Managing director William McClelland said: "Our new identity is far more in tune with what we're about as a provider of friendly, fun and contemporary super-budget city centre accommodation.
"We've invested heavily, financially and as a team, in developing a product that remains true to the hostel concept, but with the things customers should expect from a comfortable and safe accommodation provider.
"The new VIP suites, which are ideal for those travelling in groups, have been fantastically well received and we're already looking at adding more across our estate, including three new suites in Liverpool."