EuroHostel acquires Hoax hostel in Liverpool

21 April 2015 by
EuroHostel acquires Hoax hostel in Liverpool

The 52-room property, which comprises 274 beds, has been sold by Union Hanover and Topland Group.

Eric Jafari, European managing director of Union Hanover, said that a strategic decision had been made to sell the hostel to concentrate on the development of the company's new Urban Villa extended stay brand, which launched in Brentford, west London, last year. Union Hanover is also looking to create a collection of independent hotels, starting with the Penny Brook, a 220-bedroom New-York-inspired property in Stratford City, east London.

Hoax Liverpool was originally launched in 2013 by Uniton Hanover in conjunction with Starboard Hotels, before selling its share to Topland Group.

Aimed at the student and sports markets, Hoax comprises the Hopskotch Restaurant & Bar and a relaxation area with pool table. It is located in the former Kansas Buildings tea warehouse which was later occupied by Wade Smith department store.

William McClelland, managing director of EuroHostel said: "We are delighted to have secured such a great hostel in a popular location in a great city. The business fits perfectly with EuroHostel's growth plans within the UK."

EuroHostels currently operates outlets in Glasgow, Edinburgh and Newcastle.

The sale of Hoax Liverpool was handled by Lambert Smith Hampton.

Starboard Hotels launches £100m hostel chain to rival budget hotels >>

First of new brand of luxury hostels - Hoax - opens in Liverpool >>

Union Hanover Securities obtains finance to build £1b hotel portfolio >>

Union Hanover reveals plan for boutique hotel in Stratford City >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking