The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Europe looks set to get US hotel brands

16 March 2006

A myriad of new hotel brands looks set to hit the European market within the next few years.

Following Hilton Hotel Corporation's (HHC) takeover of its UK counterpart, Hilton International, other HHC brands, such as Double Tree, Hilton Garden Inn and Homewood Suites could soon be introduced into Europe.

Wolfgang Neumann, president of Europe and Africa at Hilton, said: "We are currently evaluating which brands to bring across. We will be announcing details over the next few months."

Starwood has already begun its expansion of its W brand into Europe and the Middle East with the opening of W hotels in Barcelona and Dubai in 2008.

Roeland Vos, Starwood's president of Europe, Africa and the Middle East, said: "The expansion of both W and Aloft brands depends on maintaining clear brand definition and finding the right partners and locations."

Richard Hartman, managing director of Europe, Africa and the Middle East at InterContinental Hotels and Resorts, said its new US brand, Indigo, "had traction" outside the USA.

But he added: "We have been inundated with requests for Indigo franchises, but it won't work in Europe in its US format. We need to redesign it and then it will be a good city-centre brand."

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking