Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

European budget hotels will withstand economic downturn

17 September 2009 by
European budget hotels will withstand economic downturn

Budget hotels in Europe are best placed to withstand the economic downturn, according to a recent poll.

The survey, conducted by Samsung Electronics Europe and OnePoll of 5,000 people across Europe, looked at the factors that matter most to consumers when booking a hotel room and found that 39% of respondents were becoming less convinced about the added value of premium hotels.

While 87% pay less than €120 (£107) per night for their stay, whether business or leisure, almost one in three (29%) said that they considered staying in budget hotels to be a great experience.

Perhaps more surprisingly, 70% of UK respondents said that they stay in hotels at least six nights per year despite the recession and 87% pay less than €120 per night for their stay.

When considering factors and services important to travellers, 81% said that cleanliness was a crucial part of their decision-making process, 46% of Germans were not prepared to compromise on the quality of breakfast/dinner, while 33% of Italian and 17% of French respondents named customer service as their top priority.

Vanguelis Panayotis, director of development from MKG Hospitality added: "Our most recent Hotel Industry Trends report demonstrates that budget hotels have felt the effects of the recession significantly less than their upmarket competitors both in terms of customer numbers and revenue per room.

"Value is the key decision maker for today's guests, whether they're travelling for business or pleasure, and budget hotels are ideally placed to benefit from it."

Premier Inn secures five new English sites >>

Cleanliness tops price for budget hotel guests >>

Travelodge builds up £100m war chest for expansion >>

By Gemma Sharkey

E-mail your comments to Gemma Sharkey here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs

Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking