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European budget hotels will withstand economic downturn

17 September 2009 by
European budget hotels will withstand economic downturn

Budget hotels in Europe are best placed to withstand the economic downturn, according to a recent poll.

The survey, conducted by Samsung Electronics Europe and OnePoll of 5,000 people across Europe, looked at the factors that matter most to consumers when booking a hotel room and found that 39% of respondents were becoming less convinced about the added value of premium hotels.

While 87% pay less than €120 (£107) per night for their stay, whether business or leisure, almost one in three (29%) said that they considered staying in budget hotels to be a great experience.

Perhaps more surprisingly, 70% of UK respondents said that they stay in hotels at least six nights per year despite the recession and 87% pay less than €120 per night for their stay.

When considering factors and services important to travellers, 81% said that cleanliness was a crucial part of their decision-making process, 46% of Germans were not prepared to compromise on the quality of breakfast/dinner, while 33% of Italian and 17% of French respondents named customer service as their top priority.

Vanguelis Panayotis, director of development from MKG Hospitality added: "Our most recent Hotel Industry Trends report demonstrates that budget hotels have felt the effects of the recession significantly less than their upmarket competitors both in terms of customer numbers and revenue per room.

"Value is the key decision maker for today's guests, whether they're travelling for business or pleasure, and budget hotels are ideally placed to benefit from it."

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By Gemma Sharkey

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