The average price of hotel rooms in Europe increased by 12% from March to April, reaching their highest point since October last year, research has revealed.
Most European cities experienced price growth of 10 to 20%, while in popular tourist destinations, such as Rome, Barcelona and Istanbul, prices rose by as much as 42%, according to the Hotel Price Index (tHPI), from price comparison site www.trivago.co.uk.
The average price for a standard double room in Europe rose by 12%, from March's average of £93 per night to a new high of £101. This is the highest the European price average has been since October
Consumers have been heading south to enjoy the warmer weather, resulting in price hikes in 31 cities of the tHPI's 50 listed cities. The most significant increase was in Rome, where prices rose 42%, but this trend was also present in most European cities.
Overnight accommodation costs rose 33% in Prague and Venice, 32% in Florence, 31% in Istanbul and 24% in Seville, Nice and Bruges. The remaining cities all recorded price climbs of 10 to 20%.
In the UK, the country-wide average for overnight accommodation rose by 4%. This represents a much smaller increase when compared with most countries in continental Europe, and is the result of wider price fluctuations in the UK's largest cities.
Tri HotStats: monthly European hotel figures >>
Falling corporate room rates squeeze profits in the regions >>
TRI HotStats: annual UK hotel figures >>
London hotels leading Europe out of recession, says report >>
By Daniel Thomas
E-mail your comments to Caterer News here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs