Hotel room rates across Europe have fallen by an average of 12% over the past 12 months, according to the trivago Hotel Price index (tHPI).
While the price of a hotel room has decreased by 1% on average across the continent in January 2010 since last month, the UK is currently bucking the trend by showing an increase in hotels prices by 2% in comparison to December 2009.
Many European cities experienced a dramatic fall in room rates during 2009. The average price of a standard double room in Dublin is now £84, 42% less than this time last year.
In Barcelona room rates have dropped by 20% to an average of £81, in Milan by 15% to £105, in Lisbon by 18% to £72, in Geneva by 10% to £158.
Hotel prices in London remain stable, in comparison to January 2009. At £126 for a standard room, it is the fifth most expensive city in the tHPI behind Paris, Geneva, Copenhagen and Stockholm.
Across the UK hotel prices are currently 3% above the European average at £91, with the cheapest prices found in Wales at £78, followed by Northern Ireland (£85) and Scotland (£87). The average rate for a standard double room in England is £93.
The British city with the largest fall in hotel prices, compared to December 2009, is Glasgow where a standard double room is 11% less than this time last year at £74.
Brimingham is one of the only UK cities to see an increase in hotel prices in January 2010. The average price of a room is now 10% more than this time last year which could be due to the Autosport International Racing Car Show.
Trivago is an online service which compares the hotel rates of 53 booking sites for 4000,000 hotels worldwide.
By Janet Harmer
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