Australian-based StayWell Hospitality Group is it to launch its first European Park Regis hotel in Birmingham in March 2016.
Located in the former Auchinleck House office block on Broad Street, which is nearing the completion of a £50m renovation, the hotel will have 253 bedrooms, two junior suites and what is claimed to be the largest presidential suite in the city.
Pitched at the four-star market, the hotel will also feature two restaurants (à la carte and pan-Asian-fusion), a Saki bar, business lounge, meeting rooms, spa and gym.
The hotel will become the 17th Park Regis globally, joining properties in Sydney, Singapore and Dubai. It will be operated by 5Ways Hospitality.
Simon Wan, chief executive of StayWell Hospitality Group, said that the new hotel marks "a strategic move" for Park Regis in opening hotels within cities which present optimum growth opportunities.
"While the number of hotel beds in Birmingham has increased rapidly in recent years, the number of upscale hotels hasn't kept the same pace," he said. "Once opened, Park Regis will fill this gap in Birmingham's high-end hotel offering."
StayWell operates the Park Regis brand alongside its Leisure Inn budget brand, which comprises 15 properties. The company aims to grow its total portfolio of hotels to 100 across Australia, Asia and Europe within three years.
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